Vendors often work backwards from the sale price they want, without properly accounting for what it actually costs to sell. Here’s a realistic breakdown.
The Obvious Costs
- Agent’s commission — typically 2–3% in most Australian capital cities, higher in rural areas
- Marketing — signage, photography, online listings, floor plans — can run from $2,000 to over $15,000 depending on the campaign
- Auction fees — if going to auction, typically an additional $1,000–$3,000
The Costs People Forget
- Capital Gains Tax — if it’s an investment property, you may owe CGT on any profit — talk to your accountant before you set your expectations
- Mortgage break costs — if you’re on a fixed rate and selling before the term ends, your lender may charge exit fees
- Storage and staging — if you need to move out before you sell, or rent furniture to present the home
- Repairs and presentation costs — often a longer list than vendors expect — fresh paint, garden tidy, minor fixes add up
The Hidden Cost of Overpricing
A property priced $50,000 above market might sit on the market for months. Every additional week is carrying cost — mortgage payments, utilities, and the psychological toll of constant comparisons. Pricing right from day one typically results in a better net outcome than testing the market with an optimistic price.
Before You List
Get a clear picture of your true costs. NCPC provides vendors with a full cost-of-sale estimate before we ever discuss a marketing strategy. No surprises.